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One of the most obvious side effects of the music industry’s reliance on exclusives for retailers and streaming platforms is that it tends to make illegal downloads of those works skyrocket. Case in point: Kanye West’s. Originally a TIDAL exclusive when it debuted back in February, Yeezy’s latest LP. Before, however, it was illegally downloaded over half a million times — that just in the first 24 hours of its release.
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Pablo may have drastically increased TIDAL’s subscriber base, but it drove a ton of traffic to torrent websites, too. Frank Ocean’s is getting similar treatment from listeners. According to, data shared by “piracy audience reconnection specialist” MUSO shows that the Apple Music exclusive had been illegally downloaded 753,849 times as of 12 p.m.
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In the United Kingdom on August 25. Since Blonde was released August 20, that means that those illegal downloads came in less than a week’s time.So does this mean Universal Music Group is getting the last laugh (UMG has reportedly after Ocean supposedly released the -led as a way of fulfilling his UMG contract, )? Well, not exactly: despite all of the illegal downloads, Ocean’s LP in both the United States and UK for the week ending August 25.Those legal, chart-topping sales figures, though? Between 225,000 and 250,000 equivalent album units — less than a third of those aforementioned 753,849 pirated downloads.